Known around town for its live music, night parties and new jumbotron stage, AJ’s Club Bimini is now known nationally as one of the top 100 revenue generating nightclubs, bars and lounges in the U.S.
Placing 36th in Nightclub & Bar’s Top 100 List, Club Bimini pulled in between $10 to $15 million in revenue for 2014.
“This is our ninth consecutive year to be in the top 100 nightclubs of the nation,” said AJ’s Marketing Director Tracy McCraw. “It’s actually a very prestigious standpoint to be up there with major markets like Las Vegas, New York, and Miami, who are busy 365 days a year, then there’s little Destin.”
Las Vegas indeed snagged the top four slots with revenues soaring to $105-million but when asked how Club Bimini got on the national radar McCraw said it’s all about, “location, location, location.”
“I think not only does it speak well of our ability over the past 30-plus years, but has a lot to do with Destin as a community that people like to come here and enjoy themselves,” said McCraw. “It’s as much a statement about the community of Destin than it is about AJ’s.”
McCraw told The Log that the biggest draw to AJ’s nightclub is the fact that it is mainly outdoors and directly beside the water.
“When people come to Destin they come to be outside,” he said. “The outside environment is what they are coming for with the beaches, the harbor, and the fishing. We’re an outdoor bar with live music seven days a week, great drinks, and great food, and it’s all outside. That is the success of our nightclub. It mixes those things people look for, these are people here on vacation looking to have a great time.”